Accepting Q3 engagements

Specialized product engineering, built around your business.

SimpleTruss is a specialized product engineering partner delivering high-touch technology solutions — custom software, AI systems, and managed IT services. We are also the makers of SimpleLabel.AI, SimpleCall, and SimpleCX. We don't just build for clients. We run production systems of our own.

Trusted across industries — North America & Asia-Pacific
Healthcare AI & FinTech LegalTech Property & Facilities Venture-backed Startups
Why SimpleTruss

A dedicated studio for businesses that need more than templates.

Specialized means specialized. We take a small number of clients each year and treat each engagement as a craftsmanship problem — not a ticket queue.

Generic software is cheap because it assumes your business looks like everyone else's. It rarely does. SimpleTruss exists for the companies whose competitive edge lives in the details — workflows, models, integrations, judgment calls — that no shelf product will ever capture.

Our engagements begin with listening, continue with disciplined engineering, and end when your team owns the system as confidently as we do.

3
In-house products in market
Series A
Studio-partnered round closed
6M+
AI extractions in production
Services

Six disciplines, one studio.

Every project is staffed with senior specialists from our core team — no outsourcing, no junior pretending, no account-manager telephone.

Our products

We don't just build for clients. We ship software ourselves.

A growing portfolio of in-house products — built on the same craft we bring to client engagements, then sharpened by running them in production every day.

In production · Live
SimpleLabel.AI
Turn every asset label into strategic data.

An AI-assisted asset annotation platform built for the property management and facilities industry. RAG-powered rules engine, RLHF-trained review layer, and full annotation history — designed for teams that can't afford labeling errors.

6M+
Nameplate entries extracted
100k+
Assets labeled monthly
150+
US manufacturer brands
Now in private beta
SimpleCall
A modern VoIP platform for contact centers.

Cloud-native voice infrastructure built for contact center operators who've outgrown legacy PBX. Programmable call flows, real-time analytics, and developer-friendly APIs — without the per-seat lock-in.

  • Carrier-grade SIP & WebRTC, deployed on your cloud or ours
  • Smart routing, IVR, and call recording out of the box
  • Open APIs & webhooks for CRM, ticketing, and AI integrations
Active engagements
SimpleCX
English-speaking customer support, on demand.

A managed contact center service for companies that need a fluent English support team without building one. Trained agents, your brand voice, our infrastructure — with the operational rigour of an in-house team.

  • Native & near-native English agents, time-zone matched
  • Integrates with Zendesk, Intercom, Freshdesk, and custom stacks
  • SLAs, QA scoring, and CSAT reporting baked in
Studio partnership

For founders with a thesis and not enough engineers.

Embedded engineering services for fast-growing startups. We partner with a small number of early-stage founders each year — bringing capital, engineering capacity, and operational rigour to the ideas we believe in.

Build alongside us, not just for us.

We're not just a services firm — we're operators. When a founder shows up with a thesis we believe in, a domain we understand, and the kind of conviction that makes the work worth doing, we shift gears: we co-invest, we ship the platform end-to-end, and we stay on the cap table.

We've already done this — twice. We partnered with a Silicon Valley founder building an agentic AI platform for capital asset management, engineered the product alongside them, and helped them close their Series A. We're now building with a legal counsel turned founder on an AI-enabled claim management platform — taking deep domain expertise and shipping it as a real product.

$

Capital

Pre-seed and seed-stage cheques, written alongside the engineering work.

⚙︎

Build horsepower

A senior team that ships your product, not a placeholder for one.

Path to Series A

Technical due-diligence and fundraising support, from people investors trust.

Process

How we work with you.

A predictable, transparent engagement model designed around clarity at every step.

01 / Discover

Listen before we sketch

A working session — not a sales call — to understand the business, the people, and the actual constraints.

02 / Shape

Architecture & scope

A written engagement plan with prices that don't move. If we can't do it well, we say so and refer you onward.

03 / Build

In the open

Weekly demos, shared repositories, no black boxes. You see the system grow as we grow it.

04 / Hand-over

Stand by

Documentation, training, and a calm transition. We stay on retainer if you want — or leave gracefully.

Selected work

Real projects, measurable outcomes.

Silicon Valley · AI + FinTech · Confidential
Studio PartnerAgentic AISeries A
An agentic AI platform for capital asset management — from deck to Series A.

A Silicon Valley founder came to us with a category-defining thesis: agentic AI applied to capital asset management. We came on as their build partner — engineering the agent platform, the data infrastructure, and the technical narrative that helped them close their Series A. Two years on, we're still their fractional platform team.

Series A
Successfully closed
0 → 1
Agent platform built end-to-end
2 yr
Continuous partnership
Enterprise Healthcare · Confidential
AIRAGCompliance
A clinical knowledge assistant clinicians actually use.

An internal AI assistant grounded in proprietary treatment protocols, with a custom evaluation harness and physician-facing interface. Designed for an environment where hallucination is not a UX problem — it's a clinical risk.

72%
Faster protocol lookup
0
Hallucinated citations
Daily active users
LegalTech · Studio Partnership · In build
Studio PartnerDomain AILegalTech
Turning a senior counsel's expertise into an AI-enabled claim management platform.

A practising legal counsel came to us with deep domain insight into how claims are actually handled — and a clear thesis for how AI could change that workflow. We're now their build partner: capital, product engineering, and the technical infrastructure to take a domain expert from idea to launched product. Currently in MVP build, on track for market launch.

Seed
Studio-funded engagement
MVP
Currently in build
Domain-led
Counsel as founder
In their words

What partnership actually feels like.

"They didn't just build the product — they helped us tell the story to investors. The technical depth in our Series A pitch came directly from their team. Still our fractional platform team today."
F
Founder & CEO
Silicon Valley · AI + FinTech
"They asked the questions our own team should have been asking. The system they built is the first piece of internal software our clinicians haven't quietly hated."
C
Chief Medical Officer
Enterprise Healthcare
"Most agencies sell you the work. SimpleTruss handed us the keys — fully documented, fully understood, fully ours. They tell us when an idea is bad. They have an opinion, and they're usually right."
P
Portfolio Founder
Studio Partnership
The studio

Twelve specialists. No middle layer.

Every project is staffed with senior engineers, working directly with you. The person you brief is the person who builds.
CloudAWS Advanced Consulting Partner
SecurityISO 27001 certified
MicrosoftSolutions Partner
2024Singapore SME 500 finalist
TS
Tianjiao Sun
Chief Executive Officer
GY
Guoqiang Yu
Chief Technology Officer
MG
Miley Goh
Head of Human Resources

Tell us what you're trying to build.

We reply to every enquiry within one working day, in plain English, from a real engineer. If we're not the right fit, we'll say so.